Petaluma Partners with Erewhon Market for Brick and Mortar Retail Debut
Oakland, Calif. (January 24, 2023) – Petaluma, maker of sustainable dog food and treats, is partnering with Los Angeles hot spot Erewhon Market to expand its footprint into brick and mortar retail for the first time. Since its direct-to-consumer debut in 2021, Petaluma has grown a loyal subscriber base, 15% of which is made up of customers located in Southern California.
“We set out to provide our dogs with high-quality nutrition that didn't sacrifice our values around environmental and animal welfare. What better retailer to help us fulfill our goal. What better retailer to help us fulfill our goal than Erewhon Market, which has built its reputation on trust and exceptional standards,” said Garrett Wymore, CEO and co-founder of Petaluma. “We are thrilled to take our first step into brick and mortar with Erewhon Market, which shares our vision for a more sustainable and compassionate food system.”
The brand’s Roasted Peanut Butter & Sweet Potato formula is gently baked in a solar-powered facility and provides all the nutrients that dogs need to thrive with a dramatically smaller pawprint. Expertly crafted by veterinary scientists to meet AAFCO guidelines for adult dogs, the recipe replaces resource-intensive ingredients with plant-based and organic alternatives that require far less land, water, and greenhouse gas emissions. Additionally, Petaluma offers a single-ingredient Sweet Potato Jerky that serves as a plant-based alternative to chicken jerky packed with vitamins, minerals, and dietary fiber for optimal digestion.
As part of the company’s commitment to protecting the environment, Petaluma will continue to package its food in bags that reduce resource intensity by limiting plastic and prioritizing recyclable and compostable materials.
Petaluma is rolling out across all eight of Erewhon Market’s locations across Los Angeles County. The specialty grocery store will carry the brand’s high quality food in a five pound bag and the dehydrated chews.
About Petaluma
Founded by Garrett Wymore and Caroline Buck in 2019, Petaluma is a sustainable dog nutrition brand with an ambitious goal to challenge the pet food industry’s reliance on animal agriculture. Petaluma first launched its gently oven-baked dog food in July 2021 before expanding into treats less than a year later. The mission-driven brand replaces resource-intensive animal ingredients with plant-based alternatives that require far less land, water, and greenhouse gas emissions. Backed by science and formulated by veterinarians, Petaluma provides all the nutrients dogs need for a healthy and balanced diet. As a public benefit corporation, Petaluma is a Certified B Corporation®, Climate Neutral Certified, and a member of 1% for the Planet. Petaluma is based in Oakland, CA. To learn more, go to feedpetaluma.com.
